When you develop a marketing strategy, there are 8 key steps to follow.

Step 1 – Situational Analysis: Understanding the capacity of your organization, SWOT analysis, market assessment – when it comes to Internet – What are your current strategies and how successful are they?

Step 2 – Target customers – Who are your target customers and how to use the Internet? What are the best ways to reach the customer? Social Media? E-mail? Banner Ads? Intermediaries, like portals?

Step 3 – Setting goals – define the goals you want to achieve – what is considered a "success"?

Step 4 – Establish Budget – On the basis of this budget, you can achieve your goals? If not, you may need to revise the goals.

Step 5 – to clarify the position – The positioning statement for your product or service to your target audience is the cornerstone of a plan high-impact communications. Its positioning defines your unique point of difference to guide marketing communications to the target segment. It's not necessarily how your target audience see today. It describes how you want to be seen.

Step 6 – Create message – Once you have clear positioning of your product or service to your target segment, you are ready to write their messages

Step 7 – Select Media – Determining the best way to reach your target customers can be difficult and time consuming. With e-marketing are different means of communication and opportunities – e-mail, web 2.0, banner ads, affiliate marketing, etc.

Step 8 – Measure Impact – One of the most important elements of a marketing plan is to identify how to measure and report business and financial results of your plan. From the measurement results of your plan will tell you:

• How effective the marketing plan has been in achieving the objectives of strategic and tactical marketing.
• What areas of the plan are working well or bad performance.
• What areas within the plan need a course correction during the plan period to help you achieve your goals.
• What actions or opportunities are suggested by the data.

With Internet marketing, you can measure the impact almost immediately – using a site like bit.ly can give immediate response to tweets or other ways you can share a link to another site.

Understand your skills, specific target customers, develop the messages that create an impact – Select Media – measuring impact. If the impact is not good, change the message, use a different outlet, or abandon the approach.